What is the best and most effective way to learn to be a director, promoter, advertiser?

Question

contextual advertising

Interested in the direction and specialization on the topic: director, promoter, advertiser, Internet marketer, seo specialist, context optimizer, google search guru .... etc.
Please tell me popular sources of information in these areas, websites, books, video courses, blogs, groups on social networks, recordings from webinars, torrents, etc.... everything that will allow you to upgrade these specializations both from scratch and for professionals, expanding your level .
It is also interesting to learn the path of development from experienced specialists who have learned and risen on this, who have already become a super-Jedi.
What to pay attention to in these areas, what pitfalls, difficulties and scope, entry thresholds, benefits from work, profit-labor costs, how long it takes and everything.
Any details would be helpful for the analysis.

Answer 1

director, promoter, advertiser, internet marketer, seo specialist, context optimizer, google search guru .... etc.

The problem is that they are all different things. More precisely, you specified it incorrectly.
It will be right so
directorologist - specialist in direct, adwords
seo-specialist, or rather seo-optimizer - specialist in organic search
targetologist - specialist in targeting, retargeting
web analyst - deals with web analytics
further already other divisions
marketer - specialist in marketing in general
advertiser - purely advertising
copywriter - is engaged in copywriting
PR manager - PR manager
There are also different specific or new ones.
Duck, let's get back to the first two
It is grown in 1 - 2 years. For 3 years if lazy.
For this
all official info from Google and Yandex is read + their courses are taken.
+ In parallel, I would also study the google tag manager
. You can consider a more or less adequate specialist as someone who has set up more than 100 advertising campaigns for different clients and 90% of the clients were satisfied. + need experience in evaluating and analyzing other people's advertising campaigns.
In order to become an excellent SEO, you need to have analytical thinking - after
all, you evaluate now, and you get the result in 4-6 months it is important to have systems thinking - a must
To become not a blah blah specialist, but a real specialist, you need
to make a website yourself and fill it with texts. Since the indexing and ranking cycle is 4 - 6 months, it will take about 6 months to get the first experience.
repeat the experience of creating, filling 4 more times, twisting different parameters of internal and external optimization. This will take another 2 years.
It is important to understand that factors and mulks change from niche to niche and from region to region.
I think the entry threshold is 4 years.
In terms of money, I think the entry thresholds are (if you take it and carry it by the handle)
Directologist at least 800 thousand. But in reality, about 1.5 million
SEO money spent - from 1.5 million. But in reality, about 3 million rubles.

Answer 2

The surest way to learn crafts is to get a job at an agency of the appropriate profile, which is interested in putting you into battle as soon as possible (the most difficult thing is to choose an agency that will teach correctly and give fairly broad knowledge). There are a lot of advantages in this, due to the fact that always more experienced specialists will point out mistakes, they will share experience, provide clients for work, and also provide the necessary resources (for example, the same loot for crediting clients to accounts (not all there is 1-2kk ₽ for crediting), tools for working with the platform API, access to industry conferences and their materials). The speed of learning and quality are highly dependent on the desire and abilities of the student.
I can describe the specifics using the example of a specialist in contextual and targeted advertising, since I myself am one. My experience is almost 1.5 years, during this time I worked in two agencies (the first came as an intern). Has grown during this time from clients with a monthly budget of 30t ₽ to international clients with budgets of several million. In training, I used the experience of my boss and other colleagues, help sites, preparation for passing certificates (they need to be passed, although some clients do not give them, but I personally would not communicate with a specialist who is not able to read the help and pass it test), read materials from conferences (I do not recommend thematic blogs, because, as a rule, their authors simply sell themselves, not caring especially about the usefulness of the materials).

Answer 3

He also has courses and gives information for free.

Answer 4

skladchik.com
Look for courses and authors based on reviews. In terms of context, I can recommend: Contextual Advertising Mafia by Alexander Kornilov (kote.ws), Tsarevsky, Empo.
2-3 months and you can look for clients for training.
I'm not sure about SEO.

Answer 5

A simple theory will not give you anything.
I believe that it is much more effective to learn from the example of your own project. Start a website, set a goal like "10,000 uniques per day after 365 days of promotion" and figure out how to achieve that goal. And look for information on issues of interest in search engines, at the same time learn how to filter large flows of information, as you will meet many conflicting opinions on promotion.
Pitfalls are everywhere.. I won’t recommend any sources, I usually look for everything in Google..
About the time for training: everything is individual and depends on your ability to learn. For someone, life is not enough to master the context, and someone will become a professional in this field in 3 months.

Answer 6

Live communication with a specialist will not replace anything. Courses with teachers, such as the "Specialist" center, Netology, etc. It is only desirable to go there when there is a resource for promotion - your own or someone else's, it does not matter.