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How much does quality copywriting cost?
Gentlemen, how much do you think high-quality copywriting of articles for a content project costs?
By quality copywriting, I mean writing articles like Top 10 Gadgets of 2012, Gadget Tips, etc. That is, original thematic texts, but not requiring much analytical work or outstanding writing talents.
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If the article does not require _big_ analytical work (that is, it is still needed, but at a minimum), then, in principle, 5 bucks per 1kb is normal.
If the article does not require analytical work at all (a person in the subject can write 90% of articles such as advice on the spot or with a minimum of reconciliation with the source data), then somewhere around 3 bucks per kilobyte.
The most surprising thing is that the increase in prices will affect quality more negatively than positively. For 3.5 bucks of the above, you will stumble upon a person who will do the work himself and understand something.
If the price goes higher, then as a rule there are 3
scenarios does not care about the customer.
b) A person types slowly, searches for information for a long time, or is simply not familiar with the topic. Then he is forced to raise prices, so that the price per hour of work would fit into at least some framework, because. if he fills 1kb per hour, then ...
c) Intermediaries who order for 3.5 bucks and wind up 100-500% from above. A very common situation, they usually burn with the ability to produce huge volumes in a couple of days.
It is important to emphasize 100-500 times when ordering that the article needs to be unique and written from and to the last letter in person. The really dumb thing here is that sometimes copywriters are SINCERELY surprised why they don’t accept “unique text” even though it passes the uniqueness check at car services ... while being an easy rewrite from 5 other articles.
Good copywriting is expensive. Under good copyright, I call texts that you can even print in magazines. These are proofread and licked texts that are interesting and understandable to read. On average, such a copyright costs $ 8-10 per thousand characters.
I think the average price on the freelance market is about $5-10 for 1K characters.
The question is incorrectly posed. Someone can write such dregs for $ 10 that it is disgusting to read, and someone for $ 2 will write exactly what you need. Look for "your" copywriter, one who will write as you need, as you like, and then you will already talk with him about the price. I assure you, a copywriter with whom you will speak the same language and who will write to you the way you want, you will want to pay more.
If an interesting project is planned and the quality of the content is extremely important, then I would make a couple of dozen test orders to various copywriters and select from all those who wrote as you need.
Well, advertising textbroker.ru/csearch/ :)
I pay from 100 to 300 rubles for an article
in it, usually far from a thousand characters, everything is quite expensive to write with a soul, mostly frank shitty texts are written for a penny, without delving into the subject.
I don’t understand how an “article” can cost 3.5, 10 dollars. Something decent, interesting, you need to work on for a week. And then, if you are well versed in the topic. And what we see for the most part on websites is not articles at all. These are texts that have no novelty and value. Just trash.
On Advego you can find a good copywriter for $1-1.5. And it will be quite an intelligent person, it’s just that it’s beneficial that newcomers need to gain status on the site, collect positive reviews in order to increase the price of their work. Look there for a beginner with an acceptable price, who already has a couple of positive reviews, then look or ask for examples of work. For a maximum of $ 2 per advego, you will find yourself an intelligent copywriter.
For such articles, a more or less adequate price is $ 5 per 1000 characters with spaces, but if we are talking about large amounts of text, then you can make a small discount)
High-quality copywriting is not stuffing characters, but an article that solves business problems, works in conjunction with other elements of the sales funnel. For such articles, you need an author in the topic, a competent editor, sometimes an expert, sometimes also a marketer. And it is quite normal to pay for such texts in the region of $ 10 per 1000 characters.
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