How justified is it to do RK for the entire Russian Federation by working purely in one city?

Question

contextual advertising

Let's say: An
advertised salon in Moscow
A potential client is now in Sochi and wants to find an erotic massage salon in Moscow in the future.
drives in the search:
Erotic massage Moscow
On such a key, you can hang the RC separately for the entire Russian Federation?
how profitable / budget drain?
Is it justified?....

Answer 1

With the advent of the Extended Geographic Targeting feature in Yandex.Direct, it has become completely pointless to create such a campaign.