Should You Use PPC Resellers?

Question

contextual advertising

Who worked, for example, with admediator?
Does it make sense to replace advertising from Google or Yandex?
Share your experience please!

Answer 1

Such services use the same advertising of YAN, Adsense and other systems.
Due to the use of Header Bidding, it is possible to get 20-30% (and sometimes several times) more income than with the usual rotation.
It can be used if you are too lazy to engage in monetization yourself.

Answer 2

Resellers have pros and cons.
Pros:

• The reseller is engaged in setting up blocks and scrolling by CTR, visibility, CPM. Experts have experience in monetization. You do not need to waste your time and understand the settings.
  
• The monetizer independently communicates with advertising networks solving all technical, legal and any other issues.
  
• You get statistics from all advertising accounts in one place. This allows you to quickly assess the effectiveness of the monetization of each advertising space.
  
• Perhaps most importantly, each show is sold at the maximum price. This result is achieved due to the competition of advertising networks - all advertisers are added to one auction.
  
• More options for withdrawing money. For example, WMZ or QIWI. Get income from all advertisers at once. Otherwise, you will have to withdraw money from each advertising account separately.
  

Minuses:

• The main disadvantage is that the monetizer takes a commission. As a rule, this is 10-15% of the total income. If the ad units are set up effectively, you still remain in the black.
  
• Setting up blocks takes time. And the reseller manages the blocks. You can ask for changes for each block, but this will not happen instantly.
  

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