How is loyalty level calculated?

Question

CRM

Hello everybody!
Tell me, please, what formula is used in CRM to calculate the level of loyalty for each client? Or is it set manually by the manager? Several times I have seen screenshots from various CRMs, where the customer base has a column: "Loyalty" and values: High/Medium/Low.
If it is chosen manually, then on the basis of what data?

Answer 1

There are options for setting loyalty manually (to tell the truth, they slaughter it after 1 month), and options with calculations based on some data. As noted above, NPS is often used to measure loyalty. However, NPS is not suitable for evaluating a specific customer, only for evaluating a group of customers. Additionally, you can find the brochure "Metrics of customer focus", it was released by Svyaznoy (Enter) about 3 years ago, where they just explain the essence of these indicators in simple language.
With regards to your question, could you explain the purpose of this calculation, i.e. why do you need to know this indicator?

Answer 2

It very much depends on the field. If this is upselling and servicing current customers, then arpu and ltv.
For example
ltv - 1000 rubles is a basic client, and ltv 10000000 - vip with priority on telephony and personal manager.

Answer 3

It can be calculated based on the maximum possible expected income from the client.
Low: 0-33%
Medium: 33-66%
High: 66-100%

Answer 4

you should be a hundred times more aware of how to count the loyalty of your customers

Answer 5

If you are doing a project to order, then check with the customer.