How does the theme of the site affect ranking in search engines?

Question

Google

How does the theme of the site affect rankings? For example, if I have a website about everything (medicine, computers, construction, etc.), I write articles on all these topics and move up the LF. How will this affect search engine rankings and ad placement?

Answer 1

It has a noticeable effect. Exceptions can be found, but in general, search engines prefer specialized sites where, in addition to answering their specific question, the visitor can find additional valuable information from the same area.
ps the example from the comments from allbest.ru is incorrect, abstracts and other studies are collected there. work. Those. the site has its own niche - abstracts.
upd. In addition, there is such a thing as the core of the audience, that is, people who regularly visit your site from bookmarks, etc. This has a positive effect on rankings. Therefore, thematic sites are a priority.

Answer 2

In general, nothing, a lot of examples when multi-thematic sites are ranked high

Answer 3

Content quality influences the most, inbound links from high authority sites, top level site theme compared to these factors - very little impact.