How does Apple promote its products? What is it to leave an impression on a product?

Question

Marketing

Recommend materials that talk about the anatomy of Apple marketing. About the correct images of the product on slides/advertising (when you want to lick :) ), description of characteristics, minimalism, interaction with the consumer (technical support, first experience of using, feeling from the product), working through mass communications, using knowledge from psychology (calling a child in an adult , colors, etc., etc.).
I want structured material from industry professionals (rus/eng). Not books on marketing with fundamental knowledge and authors of theorists 10-30 years ago who worked for huge companies selling oral products, but really relevant articles, whose authors work in the field and are able to notice those tricks everywhere that leave users with indelible good impression.

Answer 1

Read the biography of Steve Jobs, you can very well feel the company's marketing philosophy through it. And books on marketing with fundamental knowledge (Kotler) are also very good.
I don't know what you want to lick, but judging by the last sentence, you are looking for some kind of magic pill. What industry would you like to sell in?

Answer 2

www.lookatme.ru/mag/people/icon/205735-john-maeda
Below is his book, which is almost all about what you ask.
Well, from the same subject, only closer to business:
Tim Waterstone - Swimming Against The Stream

Answer 3

Watch the video, I think here you will find answers to your questions. https://www.ted.com/talks/simon_sinek_how_great_le...