How does a ready-made website template affect promotion?

Question

Search Engine Optimization

Hello! I want to buy a prestashop site template from templatemonster, and of course fill it with my own unique content, and partially change the design (mainly css), but don't touch the base. How will a ready-made (not unique) template affect website promotion?

Answer 1

The uniqueness of the design does not affect anything.
Code optimization, the presence of meta tags, and much more.
For example, once in a purchased template I came across a code where every single heading was of the first level (h1). what is wrong.

Answer 2

Everything is extremely individual and it is impossible to say that templates are bad for SEO. Like any other site, it can be done right from the technical side or not. In our ultron.pro market, we include in all our developments the possibility of convenient management of the SEO module and optimize the code, however, when replacing graphics, the buyer can put unoptimized pictures and already worsen his performance.
The right advice for a good template site is a good and correct template + its content is correct in terms of SEO.