How can a site owner promote a project without large investments?

Question

Marketing

I own a website with about 6000-7000 daily visitors. I myself do not know how to program, make up, draw, and so on, for this I turn to freelancers. I also order articles, some I write on my own.
The problem is that the growth of the project has stalled, and incomes are falling due to the crisis, and there is simply nothing to pay specialists.
How to act in such a situation? How to make a breakthrough?
The following thoughts come to mind:
1) Borrow money and invest better in the project, having previously calculated the possible return
2) Learn how to make a website yourself, at least the basics, so as not to turn to specialists, this way you can save money. The disadvantage of this approach is that it takes a long time to study, and even laziness can.
3) Придумать какую-то оригинальную или прорывную тему на сайте, которая могла бы в короткие сроки раскрутиться и принести прибыль, которую можно было вложить в сам проект. Только какую?)
4) Устроитья на какую-нибудь работу, с нее подкопить денег, а потом вложиться в сайт.
Пока такие мысли пока приходят. Как вы думаете, уважаемые участники сообщества?

Answer 1

1. Lovely item. It is only necessary to clearly understand where and why to invest, and most importantly, how it will pay off.
2. You should learn at least elementary layout and php syntax (if you have a site written on it). In specialized courses, you will be taught all this in 1-2 months. As a result, you will be able to save twice:
a) When fixing minor bugs/improvements
b) When setting a task, you will have a deeper understanding of the complexity of implementing a particular function, which will enable you to more adequately assess its cost/timeframe and more clearly form the TOR
3. Полагаю, ваш сайт живет на органическом трафике. Вам необходимо проанализировать свои seo-успехи, сравнить их с seo-успехами конкурентов и развивать контент и функции именно в тех областях, которые приносят максимальный эффект с точки зрения трафика.

Answer 2

Найди партнера, которому твой проект будет интересен.

Answer 3

Изучите глубоко seo и в этом направлении сами развивайте сайт.