Have an idea for an original product, how to bring it to life if there is nothing but an idea?

Question

Startups

There is an idea for a unique product, there are no analogues yet. There are interested companies, and there will be many, but they need a working prototype. I am alone, there is no team, no company. How to find serious people, a company or a startup to start development and start production?

Answer 1

I'll try to break down your situation piece by piece. I hope you take it without offense.
1) "I have an idea for a unique product" - great!
2) "there are no analogues yet." - this should be embarrassing: perhaps there is simply no market for this product. Try to answer the questions - what problem does the product solve? Is this issue of interest to anyone? Will customers pay for it? How are customers already solving this problem?
3) "There are interested companies" - good. What statistics? Are these two companies and your friends? Or you went around 10 companies - 8 of them confirmed that they are interested, 4 are ready to buy, 2 are ready to buy right now (make a pre-order).
4) "and there will be many" - not a fact, this is your hypothesis. The hypothesis needs to be tested. How do they know about you? Are there any suggestions on promotion channels? Are they easy to scale? Calculate the market based on real data (obtained during the testing of your hypotheses and the conversion of the target channel)? Are you satisfied with this volume? Enough for you and the team? Please note that venture investors in Russia do not consider proposals if the volume of the achievable market is < 300 million rubles / year (IIDF data).
5) "they need a working prototype" - logical. By this point, you have tested your hypotheses and can invest in a prototype (get a loan, ask your friends; do you have a science-intensive product? now you can get grants from the state). Close pre-order contracts. Having received money from clients (i.e. real traction), you can go to investors and "sell" your project to them, explaining what you will spend their money on (team, rent, servers, marketing, etc.).
Now the so-called. business incubators - organizations that help in business development even from the idea stage. I strongly advise you to find a similar sensible organization in your city.
For general development, get acquainted with the Lean Startup methodology described in the books by Steve Blank and Eric Rice. Good luck!

Answer 2

go to the bank take out a loan
hire programmers make a product
sell it
you are a millionaire

Answer 3

1. Write a description (terms of reference) for the minimum functionality (prototype)
2. Find a client who is ready to pay for the development of such a product for yourself, you will act as a free project manager
3. Take an advance payment from him and choose performers (studio) for development
4. When the project is ready, the client pays for the work of the studio, you have a ready-made prototype
5. With a ready-made prototype, find N-companies that are ready to buy a product in a more developed form. You receive an advance payment from them for a good discount on the real cost of your product. Go to the studio and finalize the product to the desired condition, or hire your own team. At this step, you can already go to the bank and take out a loan when there are prepayments, but they are not enough. The main thing is that you found out the real demand!
Good luck in this difficult and very exciting business!
PS: Think about protecting the product from hacking and distribution (if it is susceptible to it) right away and do not delay.

Answer 4

Offer serious people money.

Answer 5

Try to find and convince investors to invest in the project, although without a working prototype it will be very difficult, no one wants to invest in a bare idea.
Look for other ways to finance, think about 3F (Family, friends,fools) or borrow money from financial institutions (are you sure that the project will be successful?).

Answer 6

1. Decide if you are ready to take on this project?
2. Start working on the project: check the idea (is it really necessary), estimate the business model (to whom and how to sell), calculate the economics of the project (does the economics converge, what numbers can be obtained) ... Does the
idea look viable?
3. We make a prototype: do we understand what competencies are needed for this? what else? We are looking for people for money or for a share.
4. Manual sales, customer research, feedback.
Only then will attracting funding (if you really need it), industrial design and scaling.
Nikina Zhiltsov wrote correctly next to me, I will only clarify:
4) "Venture investors... 300+ million" - rather yes, with more modest amounts, you can attract state grants (free money), angel money + help from angels.
"Incubators ..." - almost every major city now periodically hosts some kind of events related to start-ups, aimed at helping in business development. On them you can meet entrepreneurs, get advice, find partners, etc.