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Google Analytics does not provide reliable information, what should I do?
There is a resource on which a new article has been uploaded. A link to the article with utm was made in the main social networks. According to social networks, there are ~15 clicks), and analytics registered only 3 views with zero time on the page. When manually checking in realtime, there is a transition and a view, but when you open behavior/site content/all pages, there is no information about the view.
What confuses me most of all is that the time on the page does not correspond to the real time at all. There are more views in the metric and there is a viewing time, but still not the same number of transitions as in the same statistics in social networks.
What could potentially be the problem, what to check?
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The information is probably correct, you're just not interpreting it correctly.
Google Analytics calculates bounce rate and view time differently. If the user visited only one page on the site, then this will be a bounce. Session time is counted as the difference between the opening times of two pages, not as time spent on those pages.
The question is very old and many solutions have been proposed on the Internet. For example, you can set up sending events from the page to GA at some frequency.
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