Does the minus word work in the AdWords key as in Direct?

Question

Marketing

Tell me, does word minus work in the adwords keyword the same as in direct?
Example:
доставка пиццы -москва
When I add a minus word to a keyword, the status says "few requests", although without the minus word the status is "allowed".
I called support, they told me that everything is fine, so you can do it. But the status of "few requests" instilled doubts in me. Decided to turn to experts.

Answer 1

Alexander, don't worry!
I will not compare direct and adwords on the basis of who is better. Both services have their pros and cons.
This phrase only indicates to you that your keyword is too narrow (Google tries to optimize its service as much as possible, so that even a beginner would understand "what and why to click", so that his advertising campaign works effectively.
Most likely conditionally instead of "buy a tracksuit" if you want to conduct advertising campaigns on the request "buy a black tracksuit in Nizhny Novgorod" - naturally, the second keyword will be thousands of times less. If I were you, even when creating advertising campaigns in Google, I would use statistics from wordstat - in order to understand an approximate picture of your future RK

Answer 2

That's right, that's how it works)