Does it make sense to use an automated advertising system or is it more efficient to hire a specialist?

Question

Google Ads

Hello!
I have tight deadlines and a rather limited budget
. The task is to quickly create and effectively launch an advertising company in Google and Yandex.
I myself am not an expert in this matter, I am faced with a choice:
- do it yourself (no knowledge, experience, time);
- hire a freelancer;
- use an automated system specially designed for this.
Regarding the first two options, everything is more or less clear and predictable (time-risks), who has any experience in using automated PPC systems?
Thanks in advance for your reply!

Answer 1

I had the experience of all three situations that you described: I
set up advertising myself without experience and knowledge.
Worked at the Icontext agency.
Worked with automated systems elama and aori.
It is unrealistic to make an effective context on your own without work experience. It will work, but after all, you need to evaluate efficiency, manage rates, beat and ruin competitors, etc. And all this takes a long time to learn.
Freelancers are also very different come across, someone will do even worse than if you try to do it yourself. The level of "professionals" from freelance exchanges is very sad.
Automated systems for an inexperienced person are the best choice, there are the most simplified interfaces, you need to do everything to a minimum.
Of the minuses of such automated programs, perhaps, I will say that you will not cover even 20% of potential traffic. The programs that I use to collect the semantic core (KeyCollector + integration with SpyWords + wordstat and google keyword planner + all kinds of macros for Excel and media plan templates) allow you to hook all thematic, branded, competitive, near-thematic queries and squeeze the maximum out of the context, but elama does not can. Elama manages bids and updates every 30 minutes, and primecontext every 10 minutes, so I can beat any competitor with any bid management system.
Methods for processing keywords and algorithms for writing ad texts can reduce the time for creating ads by 5 times, although I do it by hand, but the quality is much higher than that of any automated system.
Honestly, I spat for a very long time, having tried these services, it’s easier and more convenient to configure it yourself, and most importantly, you know for sure that you got 100% of the work done. Systems impose limits.
Contact a professional you trust, or go to an agency that has proven itself. Only now, without experience in setting up the RK, you can do something good.
Hope the advice helps you.

Answer 2

I agree with Dmitry, if you don’t have experience, you shouldn’t do it yourself, the systems have become complex now, even if you initially do it according to prompts, analyzing and making adjustments to the campaign is a lot of time and usually it’s better for an entrepreneur to spend it on business development.
As for the choice between a specialist and an automated system, at the first stage I would recommend contacting a specialist.
A specialist, in addition to setting up ads, must link it with your web analytics, set goals and test the campaign. Calculate the cost of 1 application, change the strategy several times, look at the web browser, give recommendations on the site if the user falls off the cart or something else happens. (I don't know if everyone does this, I do).
And if contextual advertising went well for you, then you can go to an automated system, in six months or a year.
For each business, there are, of course, individual characteristics that must be taken into account, but in general, I think this will be the right strategy.
It is better to choose a context specialist with a certificate and recommendations. Whether he has experience specifically in your subject matters less.
If you can't find a specialist, I'll be happy to help.