Do you need useful information on SEO, Google Analytics, conducting analytics in AdRiver and, in general, where should you start in terms of analytics?

Question

Search Engine Optimization

I’m not particularly familiar with SEO, so please throw in a good source of information, or a sensible introductory one for a general understanding, or useful literature in general. Because the job requires it.
Google Analytics in general, I have an idea of ​​what and why, but I need more detailed information about the properties of this Google goodie.
According to AdRiver, there is a goal at work, collecting information on our advertising, that is, on clickable banners, the question is how, where and how to file this case.

Answer 1

searchengines.ru for beginners and suckers
moz.com for advanced suckers
+ Google's blog - for those who think, but with their own heads
Analytics - for suckers paying in AdWords
huh, Adriver is still alive?