Do I need to include the city in the title?

Question

Search Engine Optimization

Good day!
A website is being developed that will provide educational medical services: seminars and webinars.
At the beginning, services will be provided only within the city (Yekaterinburg), but in the future, we want to promote in Russia (webinars).
Questions:
- is it necessary to indicate the name of the city (Yekaterinburg) in the title, if then it is planned to promote in Russia?
- is it necessary to write SEO text for the city (indicate the city, indicate Russia, not indicate at all)?
- whether it is necessary to bind to the city in Yandex.Webmaster
Note: there are already competitors in the city on our topics.
Thanks in advance!

Answer 1

- is it necessary to indicate the name of the city (Ekaterinburg) in the title, if then it is planned to promote in Russia?
- is it necessary to write SEO text for the city (indicate the city, indicate Russia, not indicate at all)?

if the landing pages for each city are the same, then no
necessarily! Even when promoting in one city

Answer 2

"City in the title"
There is really no specific answer to this question.
For example, I do not indicate everywhere, or rather I use it in those cases if it is read "humanly" and does not distort the title. ". In general, I'm not so worried about this issue.
Now the pf is all the more rampant, and there it's worth "steaming".
Specifically, about your case ... if you expand the regionality too widely, then it's not worth it.
"binding in the webmaster"
Binding to the city is required of course.

Answer 3

It makes no sense to specify the region in Webmaster if you want to promote webinars that can potentially be watched all over the world. For pages of events in a certain city, it will be necessary to mention the city in the title, description, text on the page.

Answer 4

Yandex determines Geo well without this, but for visitors viewing the issue of the title with the city it will be more attractive