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Arsen Abakarov2016-07-06 19:55:10
Search Engine Optimization
Arsen Abakarov, 2016-07-06 19:55:10

CNC for product card, yes or no?

Recently, a topic arose about the CNC account in the online store, please explain why it is needed at all?
Is it really better for a search engine to index a page with the url /catalog/nosok than /catalog/product1?
And if so, explain in your own words why?

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4 answer(s)
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evnuh, 2016-07-06
@ArsenAbakarov

Will. Because search engines are not stupid and understand transliteration. Enter in any search engine "bupit iphone 4", he will translate it into Russian. Accordingly, they also transfer tokens in the yurl address.

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Sergey, 2016-07-06
@sergeyvidioreg

Well, look, you have decided to do SEO somehow, so that you don’t just pump money into the context, but promote your site in the search engine for free.
You sell socks, but with the url "product1" you will never be indexed in this category.
Naturally, smart people can start writing that the basis is tags and unique content with keywords on the site, but: you need to use all the tools to have the maximum effect. If you have OC or WP or Bitrix - and you don't want to rename sections manually - there are very simple options in the form of plugins and they are not expensive at all, but they will bring results.

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xmoonlight, 2016-07-06
@xmoonlight

CNC - for PS, the same as the Title: the higher its relevance to the search query, the page link will be higher in the search results.
Checking the relevance of the request (link weight) is as follows (the MAXIMUM POSSIBLE! share distribution weights are indicated):
1. Domain - 10%
2. CNC URL - 15%
3. Title - 25%
4. H1,H2,H3 - 15%
5. Content - 20%
6. Keywords - 10%
7. Advertising fees - 5%

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Vladislav, 2016-07-14
@Afadeev

Make a site for people - the most important rule of SEO. CNC is a human-readable URL, that is, it is for people in the first place, and yes, search engines understand it too. Another argument is that a person has approximately remembered your url and in the browser when entering "nosok" he will see a link to the product card, but he is unlikely to remember the ID. And one more thing - when sharing a link, it’s immediately clear what it leads to, that is, if you copied several products to your bookmarks, then id1, id2, id3 will not tell you anything and you will have to click everything, and if noski, plavki, shtany, then you can immediately see where to click =)

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