Can you help me to determine the profitability of the SMS mailing system?

Question

SMS

Hello dear community!

Some time ago, I asked a question here about the technical feasibility of SMS distribution in an organization.
I will retell briefly: in a fairly large organization (about 2 thousand people), a system is planned that will send out notifications to employees. People are interested and want to use this system. The only catch is that the management does not want to pay for this system and agrees to its existence only in conditions of self-sufficiency. Employees of the organization also do not want to directly pay for the mailing list.

Nevertheless, no one is opposed to the fact that from time to time, along with a useful mailing list, they receive advertisements on topics of interest (who is interested in which topics will be indicated in the questionnaires filled out by employees).

Hence the question: from how many targeted client bases does it make sense to contact advertisers in order to receive at least 20-25-30 thousand rubles per month (to pay for the system + yourself for labor and support). Please note that this is taking place in a relative province - Rostov-on-Don.

Answer 1

I consider this one the most convenient SMS mailing service . There are different packages and good prices.

in detail

Оплата только за доставленные сообщения — да
Ежемесячные платежи — нет
Срок использования купленных SMS- нет
Произвольный номер отправителя — 0.00 руб.
Символьный номер отправителя по заявке- 0.00 руб.
Любое имя отправителя без модерации физ. лицам после идентификации, юр. лицам после оплаты — 0.00 руб.
Программа смс рассылок для Windows — 0.00 руб.
Консультации и тех. поддержка — 0.00 руб.

This is the target audience - you need to look for relevant advertisers and give users the opportunity to unsubscribe from the mailing list. Otherwise, it will be spam.
We take an analogy:
3 rubles. per click by default in Yandex.Market (the audience is also targeted there)
Click=successful SMS delivery to the target subscriber.
Sending one SMS - 10 kopecks. ("rough")
Take it like google

Hidden text

В AdSense для контента за показ объявлений издатели получают 68% от суммы, которую Google собирает с рекламодателей. В AdSense для поиска издатели получают 51%. Это фиксированный процент: его размер не зависит от местонахождения издателей и ни в коем случае не усредняется. Доля дохода в других продуктах AdSense зависит от стоимости разработки и поддержки этих продуктов. Однако более подробная информация о ней является конфиденциальной.

: ~68% to the publisher.
As a result, from one SMS advertisement, your MINIMUM profit will be (in kopecks): 300 * 0.32-10 = 86 (actually: about 70-80 kopecks, because the tariff for 100k is unlikely ...)

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Total:
SMS recipients: 2000 people
Number of advertisements per person per month: 10 messages
2000 * 10 * 80 kop. \u003d 1,600,000 (kop.) \u003d 16,000 rubles.
Well, something like this…

Answer 2

Operators usually have the ability to connect email2sms services. Those. on the side of the organization, you only need to configure the sending of mail to these addresses. Connectivity and cost varies by carrier and region.

Answer 3

Maybe you will find advertisers, but I support the previous comment. Do they really feel sorry for 3-5 thousand rubles?