Yandex direct, can it be?

Question

Marketing

Is it me or is it really true?
Recently, I see this fact that the sites of competitors in direct have a position in the top in search, although I held these positions for several years, created a website (shit page), stood without a direct, was in the ass, connected it to direct and this shit page took almost all requests for their subject and region!!! Could it be that Yandex began to put direct clients in the top search?

Answer 1

Position height in Yandex.Direct is determined by the price set by the advertiser.
In fact, this is an auction. Who pays more - the higher.
Do not envy - if they are in the top of Yandex.Direct, they pay a lot.

Answer 2

In the ranking algorithm, there is probably no direct connection between the direct and the search.
Roughly speaking, a condition like: "The site is spinning in direct? If yes, then put it higher in the search results" is theoretically possible, but I'm more than sure that there is no such thing.
There may be something else here. When you don’t use direct with a new site, Yandex needs more time until the site gains sufficient aggregate relevance to rank by query groups. In the case of direct, the site is shown to visitors for a variety of phrases, and Yandex has the necessary data for analysis, which can affect search rankings and speed up the whole process.
In terms of direct clients in the top, Yandex, on the contrary, should not be very interested, because. of search traffic is generally better and cheaper.

Answer 3

Behavioral factors influence the position in the search. They improve from high-quality targeted traffic from Direct, which is why the position grows.

Answer 4

Somewhere I came across an article where Yandex employees were asked about this, but they said that search and Direct were completely unrelated things. How things really are, of course, no one will tell us. Plus, maybe it's an individual issue. Look at the result of the issuance from other computers where you did not log in to Yandex services, from friends, for example.

Answer 5

Yes, I have noticed this. While the site was in Direct, the positions were higher, and significantly.
As soon as he took it off, they went back down.

Answer 6

affects, of course, Google has more than 80 (or even more than 90%) of search revenue, Yandex has the same, moreover - before the invention of the context, both were little or even unprofitable
, there are just things that no one will officially say
"Google Analytics" does not store user IP"
"direct does not affect positions in the search results"
"analytics and metrics are not used for ranking parameters"
the problem is that these conclusions are not absolute - they are noticeable for some topics, but not for others, and therefore it is difficult to prove with a pure experiment

Answer 7

I also noticed that the direct affects the issue, but this is 99% not a direct match.
I spin the site at the minimum rate, I don’t get into special placement at all, I get a guarantee once a year on holidays. Traffic is small, but good plus.
So, a month or two after the launch, suddenly, according to queries that have stable conversions and good performance in Direct, it took 3-5th place in the search for fairly high-frequency queries (in the subject of the site).
There have been no other actions to optimize these queries over the past 7-8 months. So I have no other suggestions why the jump occurred.
Since pennies are spent on requests, I am inclined to believe that the matter is in behavioral factors.