Yandex Direct. Are my stats normal?

Question

contextual advertising

Hello.
Tell me please. Here I am setting up the context for myself on Yandex and Google. At times I feel that my advertising is not effective. On average I have 3-5 orders a day. (this is if you do not take into account this month). This month, 1-2 orders per day, and they sank a lot in general in terms of the number of clicks. In October there were 700 clicks per month, in November there were also about 720 clicks. In December, 230 for half a month...
I look at philanthropists offering context settings - few people show CTR rates of more than 15%... I have more than 30... But maybe I don't understand something? What to look for a catch ... Or is it still the same as December ...
Theme - Furniture.
Follow the link for a screenshot of Yandex Direct statistics.
https://yadi.sk/i/YoGb69HVmFPN5

Answer 1

If ctr did not sink, there was no disabling of keys / ads and narrowing of targeting, then this is most likely a seasonal drawdown. You have a good ctr for specials. accommodation. Nothing more can be said from one screenshot.
Want more traffic and orders? Connect adwords, ryan and retargeting, try targeted advertising.

Answer 2

Season, most likely. In my 5 campaigns, everything dipped in November-December significantly.
But in order to give such a conclusion for sure, you need to know what you are trading.

Answer 3

It is not enough to create an advertising campaign, it also needs to be maintained, optimized, tweaked. Then the rating will be good and advertising will be effective. You can see about optimization in Yandex.Direct here . There is a lot of useful stuff in there.