Wrong page in the issue?

Question

Search Engine Optimization

Good afternoon! The situation is this:
the site has a page with tile products, there is also a page from the news section with content about this tile (it has a link to the product page).
In the search results, instead of a page with the products themselves, a news page with content is in a good position.
What is the best way to deal with such a situation? So that the page with the goods was in the issue?
Do a redirect, change the content or something else?
Thanks for the advice!

Answer 1

make changes to the page with news content - I do not advise, you can fall in the issue and it) and so at least you can introduce internal links (to the same products) in the news content. If I were you, I would look at how to improve the SEO of the product page itself, put emphasis on the product category, add a description of this category, and so on, let the page of the news category "organically" outgrow. Maybe the product page doesn't have semantically correct markup (HTML5)

Answer 2

Make a link or active block to go to the tile