Will the release of the application in the AppStore without promotion greatly affect the further ranking?

Question

Apple App Store

The bottom line is this, I remember that it is advisable to immediately start promoting the application as soon as it is released. This will have a good effect on ranking when everyone starts downloading the application and using it.
But, is there any difference, so let's let it out quietly, test it in a narrow circle. And then, releasing an update immediately advertise?