Why is traffic from Yandex three times higher than Google?

Question

Search Engine Optimization

For a month, the "transition from search engines" statistics shows that 1500 people came through Yandex, and only 500 from Google. In addition, SEO optimizers cannot raise the site for midrange and high-frequency queries in Google at all. Already 3-4 months. What could it be related to?

Answer 1

Different audience and preparation of the site for one search engine or another (not necessarily preparation in fact). Different frequency of requests in different systems (yes, the same request can give different results and often in the Russian-speaking segment Yandex will give a clearer answer (a set of links in the search).
PS: or maybe the SEO-optimizers just smoked the wrong pipe, prayed not to that god of search.

Answer 2

The algorithms of Yandex and Google are different, not in the global sense of the word, of course, but there are still significant changes. Read the article guys How to optimize a site for Yandex and Google at the same time ....
The article is written specifically for your problem :-)
In short, pay attention to:

• link profile (in Google, links decide);
  
• site mobility and adaptability (Mobile-first indexing and all that)
  
• reliability and trust (if your site falls under the YMYL category, then also pay attention to EAT factors )
  

Well, or order an independent audit from other specialists)