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Oleg Keeach2019-02-28 14:01:09
Google
Oleg Keeach, 2019-02-28 14:01:09

Why is there a difference in the number of clicks in the "search terms" and "keywords" reports in Google Ads?

Good afternoon.
There was a problem when preparing a report for a client on contextual advertising - I have 10 keywords with a broad match modifier "+", and I wanted to send the client clicks on search queries and their corresponding keywords, but I noticed that in general the number of clicks differs by almost 120 and the number of impressions differs from the general statistics in the account by 6000.
Tell me, why are there such differences in the transitions if the report was generated in one place (just connected one column - search queries)?

Here is a screenshot from a Google Ads account:
5c77bee2e1929341003993.png

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Here is a screenshot from excel showing the differences between the transitions:
5c77bf224b6d8858378062.png

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Alexey Denisov, 2019-02-28
@keeach

The report on search queries is generated only for the previous day. And you are trying today to get a report for today. Try to build it from January 31st to February 27th, or even better by February 26th.

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