Answer the question
In order to leave comments, you need to log in
Why is the total count in Google Analytics for a short period higher than for a long one?
Hello!
I understand statistics - you need to count the number of app installations for the entire time (number of unique app / install events).
If I select the period from 2015 to today on the Behavior > Events > Top Events > app > install page, it shows 6500 unique installs. If I choose from 2017 to the present day, it already shows 12000 . Why is this so, and how is it to be understood?
Answer the question
In order to leave comments, you need to log in
I leave the answer for those who will have a similar question, the clue was found on the expanses of Stackoverflow.
Such "errors" are associated with the peculiarity of calculating statistics on free accounts. To save resources, GA performs "sampling" - it calculates data not for all events, but only for a certain percentage of events. So, in case of strange jumps, just analyze the situation and take the data that is confirmed by your estimates or other sources of statistics.
Didn't find what you were looking for?
Ask your questionAsk a Question
731 491 924 answers to any question