Why is the ready-made theme market so huge and profitable, and what are its prospects?

Question

Business Informatics

Hello!
On themeforest and similar sites, it seems that only lazy people do not earn money now.
1) But how does the customer determine that this particular topic suits him? In the same place, hellish competition is simple, your eyes run wide and everything is cheap and beautiful.
2) Where is the profitability of theme authors, if the development of a theme can cost $500-1000, and its price is $15-50. It is clear that it depends on the number of purchases, but in order to break even, you need at least 20 people (read companies) to buy, and even more purchases are required to get a plus. At the moment, there are 20,420 topics in one database of only one themeforest. It turns out that hundreds of thousands and millions of companies in the world are ready to buy these themes? Are there really so many businesses in the world who want to buy ready-made themes for their sites instead of ordering a unique design?
Judging by the schedule, there is still profitability, but it seems to me that this market is overheated, because. in the future, there will either not be so many businesses that need a website (many already have it) or there will be so many topics that the price will be $ 5-10 with the same quality, because no one has canceled the competition.

3) The situation becomes even more incomprehensible to me from the fact that there are a lot of free themes, as well as free ui kits, etc., etc., and of these, anyone who more or less owns a computer can create a website for himself, that is, this directly affects the number of potential buyers of item 2.
4) It is somehow hard to believe that so many businesses (as it is now - hundreds of thousands and probably even millions, if we take the average sales figures) will continue to buy ready-made themes, it seems to me that this market is so oversaturated that it is about to burst)

Answer 1

Buying a theme is often ten times cheaper than making it yourself. The English-speaking market is a hundred times larger than the Russian one, so looking at the Russian market you think that the market is overheated. And the market is in fact not even warmed up yet. How many more billions of people are still without the Internet?

Answer 2

1) How do you determine which Givi to buy tomatoes from in the market?
2) And why is the option that the topic is not unique bad? From the user's point of view, what difference does it make to me if someone else uses a similar theme? The main thing is to be comfortable. Is not it so?
It's all exactly what to talk about cars on the road. How many identical rides and nothing, no one cares!
3) I'm sitting here and thinking, like my mother, who
can you create a website? It's so easy with such a large number of free solutions!
4) Why do you think that businessmen only buy there? Everyone buys them there! Who needs to quickly and beautifully get a site on wordpress!

Answer 3

Why not? I personally have already bought a couple of dozen templates. And I'm not even a company.
There is another nuance here. Approximately 99% of the templates sold are complete shit, and most likely do not even pay off. But thanks to this, the remaining 1% of templates sell thousands of copies.

Answer 4

Why not ?
conceived a project with a friend, how fashionable it is today to call names to starts .. time is sorely lacking, it freezes regularly, but that's not the point.
I'm a mobile developer, he cuts the backend. The project is aimed at business, so why not take a theme for the admin panel for ridiculous money from which thousands of customers will end up happy))
you yourself said that for such work you would have to pay serious money (in our case, from a piece to two), and it’s so cheap and looks very attractive.

Answer 5

By the way, I don't understand either.
I wanted somehow a static site, with a very simple layout, in fact a business card with a dozen or two pages.
Reviewed several hundred topics. And... found nothing. With a sin in half, I dug into Googlesites. Later, it may be a problem for someone to redraw in the normal way. Out of grief, I even wrote an article on Habr - but alas - it drowned in the sandbox.

Answer 6

As mentioned above, you need to look not at quantity, but at quality.
In the bulk of free or very cheap products, this is either low quality or limited in use.
In addition, the market dictates certain conditions, for example, in our country it is customary to look for the maximum cheap or completely free (freebie, so to speak).
In the West, otherwise, it is in the order of things to pay n-amount for a theme / template / track / software, etc.
A more promising direction is to distribute a certain pool of works for free, for advertising purposes. Show as you can so that a potential client could immediately assess the capabilities of the "supplier". It's like giving a "anointed" free sampler.
This practice is quite effective. We are heruse in one of the projects