Why is the price of a click in YAN more expensive than in search?

Question

Yandex.Direct

In the direct course, they said that the cost of a click in YAN should be 2-3 times less than in the search. I have an advertising campaign, where the cost per click is about 3 rubles, in YAN if you set less than 5 rubles, there are no impressions at all. Is it due to the fact that the cost per click in the search is too low?

Answer 1

Probably just it was not about the minimum rates. Since at a distance there, the search is really much more expensive than yen.
It is necessary not to focus on price, but on efficiency. By disabling ineffective sites, you can significantly increase the effectiveness of the campaign.

Answer 2

Most likely, you have not correctly assembled groups in Rsya for advertising.