Why is SEO different on desktop and mobile devices?

Question

Google

At the request "Animators in Almaty", the site karabas.kz comes out on the first page 5-7 position from the desktop, and on the 3rd page 5-7 position (25-27 from the beginning) on ​​mobile.
Moreover, when I check on my device (and friends' devices) with or without incognito, it comes out on the first page, position 9-10.
Why such a difference in rankings for different devices and what factors influence it?

Answer 1

Well, take even what's in PageSpeed ​​Insights in the mob. variant you have 48%, and in the desktop 58%!
In mob. version you have a server response of 1.3 seconds (!), In the desktop version 1.2 seconds (!) - with an allowable 0.2 seconds !!!!
The position is influenced by such trifles that you would never even think about. It's just that some factors have more weight (noticeable), others less and it seems as if it "gave nothing".
Read the PS manuals, they have everything written on almost any issue chewed ...

Answer 2

Why such a difference in rankings for different devices and what factors influence it?

Nobody can say for sure.
It can be assumed that segment rotation affects (for even distribution of traffic between links with the same rank in search results): mobile device + region + city + subnet.
And banality: somewhere there are "breadcrumbs" and the interests of the user affect the result of the issuance.

Answer 3

Due to personalization for you, enter incognito mode
ctrl + shift + n in the browser - enable mode

Answer 4

google remembers lynch preferences
check incognito