Why is it displayed in the top catalog and not the product?

Question

Search Engine Optimization

Good afternoon! The question is this: Yandex displays a catalog with goods in the TOP and not a separate product. Although SEO is registered both in the catalog and in the product...

For example... There is a catalog of used cars with SEO optimization (title and description are registered.) There are several cars in it. And each machine also has meta tags. But individually, Yandex does not perceive them at all ... Only the catalog displays in the TOP.

As a user, I have the ability to customize the SEO of the page. The site was made for me earlier. BUT now I myself want to make another site on WordPress and do the same optimization.

Therefore, I want to understand, maybe parameters are set somewhere else so that Yandex pays more attention to the catalog and not to a separate product? Or everything is done by filling in meta tags, and Yandex itself decides what to display the directory in the top first

Answer 1

The question is this: Yandex displays a catalog with goods in the TOP and not a separate product.

A counter question: for what queries does Yandex bring to the TOP:
1. the Catalog page?
2. Does NOT display the Product page in the TOP?
Search engines choose the most relevant and "trusted" page to show it in the TOP. Perhaps you are trying to promote the Catalog and Product pages on one request (or one group of requests for both pages).

Therefore, I want to understand, maybe parameters are set somewhere else so that Yandex pays more attention to the catalog and not to a separate product?

Q: Do you need to promote a Product page or a Catalog page?

Answer 2

Not set anywhere