Why doesn't the cheapest rate always win in freelancing?

Question

Freelance

I have been freelancing for a long time. And in almost all projects I observe a price spread of 1 or 2 orders of magnitude.
For myself, I singled out 3 more or less obvious reasons why the customer chooses not the cheapest contractor.
1. The presence of a portfolio and experience of the performer.
2. A well-written response for a specific project, not a template text.
3. Reviews and rating on the stock exchange
But it seems to me that there must be something else that convinces the customer to choose a more expensive performer.

Answer 1

This "something else" is the reason why you buy wine not for 200 rubles, but for 1500 rubles, or you try to avoid promotions on perishable products.
But Russians have a problem with seeing the connection between price and quality.

Answer 2

I'll tell you more, most often the most expensive bet wins) (Except for those cases when they bet expensive from the bulldozer) and this is as logical as possible.
Imagine a situation in which some John needs laser eye surgery. Where will he go - to Vaska's garage for 1,000 rubles, which he promises to do in an evening, or to a well-groomed clinic with a thousand reviews, where he will be prepared and examined for a couple of weeks, but will he have to spend $ 1,000?
More often than not, clients take their projects as seriously as John takes his health, and it is important for them to get a high-quality, guaranteed result. If these are some kind of mother’s business delegates, they will not care about the quality of the product and they will be dumped (it is likely that the SPD rule will work and they will still have to order more expensive to redo the work of the damper).
Why does dumping work in Russian freelancing? Yes, because most clients do not understand why they are hiring, Ivan Petrovich is a competitor, he made a website for himself, and I need it, but why me and xs.

Answer 3

on upwork decides the rating in the form of feedback

Answer 4

The price is a benchmark for quality and reliability. All other parameters are rather a confirmation of the adequacy of this price - reviews, ratings, portfolio, experience, etc. So we are arranged, at the level of psychology, that we perceive it this way.
A person subconsciously searches / selects goods and services for his wallet. The poor buy sausage exclusively cheaper, and do not really look at who the manufacturer is, what it is made of, and what it tastes like. The wealthy buy only the highest grade sausage, paying attention to the composition, manufacturer, production date (and not the expiration date - do you feel the difference?), Taste, and so on. It is thanks to this feature of our psyche that all sorts of "Premium" and "VIP" things flourish. It is this feature that unscrupulous guys often take advantage of, offering some kind of crap at a high price under the sign "Premium" and hard on the suckers who decided to "shush" (that is, they are wannabies - those who want to look cooler than they are). On the same feature, there are fakes and Chinese "louboutins".
The best way to Zen is to upgrade skills and gradually increase prices, which will clearly correspond to the level of skills. Then "your client" will always be there. Problems begin when the declared price does not match the quality.

Answer 5

if the master evaluates himself higher, then most likely he will do the job better. that's all. and perhaps I liked the portfolio more, this also happens.