Why doesn't the ACF field display text?

Question

WordPress

ACF plugin, I created custom fields

Logo

<?php if( get_field('logo') ): ?>
<img class="logo" src="<?php the_field('logo'); ?>" alt="atlant-logo">
<?php endif; ?>

Location (plain text)

<div class="post_code"><?php the_field('geo_target'); ?></div>

And phone

<div class="phone"><?php the_field('phone_one'); ?></div>

The logo displays, the location too, but the phone does not.
I checked everything 1000 times, everything is correct, what did I do wrong?