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Why doesn't Google Analytics separate KMS and Search despite utm_source=kms?
In reports, he adds everything to the Google source, and search campaigns and display networks. Despite the fact that all KMS are marked as utm_source=kms
For yandex and rsy, it turns out to look at the statistics separately.
The most interesting thing is that he still records a couple of sessions out of hundreds in the CCM.
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You go to the Google Ads report in Analytics, everything will be divided there. The default is automatic tagging, not UTM tags.
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