Why does the site not show positions for key queries in Google for a long time?

Question

Google

I have been promoting the site sudak.com.ua for the 4th month already and out of 50 key queries, only 3 keywords showed results (on the 2nd month of promotion) (only they are in the top 100, the rest are behind the 300th position in Google). I have one promotion checklist, and the results for other projects are very effective compared to this.
I have already rechecked many parameters - I checked attendance (on the contrary, it increased a little - there were 91 clicks from the search results in total), I checked for viruses - everything is fine, a couple of months ago I optimized the meta length and relevance to keywords. The frequency of words is up to 1000 queries (most of them are up to 300 queries per month). All landing pages for promotion are in the index. The only problem with this errors that are displayed in the Google Console is micro-markup and an unoptimized mobile version -

screenshot from Google Console

Tell me what else could be the reason for such a downtime in the promotion?

Answer 1

Good afternoon, rustam_kuliev88
Thank you for the criticism and audit. I knew a lot myself, but did not understand how much this affects the results.
As for unique content, links to templemonster, mobile version - I agree with you, but not quite on the following points:
1) robots is taken from various opencart forums and slightly modified;
2) the title description is not available on all pages - because I do not promote everything, for example, all the meta is here -

https://sudak.com.ua/podvodnoe-snaryazhenie/vodone...
https://sudak.com.ua/podvodnoe-snaryazhenie/gidrok...
https://sudak.com.ua/podvodnoe-snaryazhenie
https ://sudak.com.ua/podvodnoe-snaryazhenie/gidrok... ://sudak.com.ua/podvodnoe-snaryazhenie/maski-...
https://sudak.com.ua/katushki/spinningovye-katushki
https://sudak.com.ua/udilishcha/spinningovye-udilischa
https: //sudak.com.ua/lodochnye-motory

3) Regarding the 7th point - do you mean that something is wrong with the product preview? This is such a pattern - is it that strongly influences behavioral? Should there be a link without a preview directly to the card?
4) At the expense of empty sections, etc. - I have a lot of projects with empty sections (these are the clients), there are even pages where there is nothing at all, but there is seo text and meta - and these sites have excellent positions in many words, for example - https://sublimtex.com. ua/futbolki-dlya-sublimatsii... on request "women's polyester T-shirt" the site is in 3rd place in the search results. Yes, I understand that this template is more correctly made and the mobile phone is better and loads faster - but still!
4.1) I also have a couple of projects where landing pages have unique content, and the rest have text from marketplaces, etc. - and they also have positive dynamics, not ideal, but not empty like here.
And I asked a question, because I don’t fully understand the profitability of all the improvements, the uniqueization of content - because the client cannot yet invest big money in the site - and if all these improvements turn out to be a waste of money (at this stage).