Why does such a percentage of visits to the site go away after 2 seconds?

Question

Search Engine Optimization

There is an online store. It loads quickly, in the region of 1-2 seconds, but the percentage of leaving the site in the first 2 seconds is 40% according to the metrics. Is this normal practice?

Answer 1

Maybe click fraud .
Recently there was a question on the Toaster about "clicking" competitors by a crowd of mercenaries for a penny.