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semki0962018-11-18 13:18:38
Search Engine Optimization
semki096, 2018-11-18 13:18:38

Why do I need micro-markup if there is a title and description?

Why do I need micro-markup if there is a title and description? For example, micro-markup of recipes - 2 descriptions fall into the description (standard description and description from schema.org reseption) - and I don’t like it, oil is oil. I don’t see anything else - neither the author of the recipe, nor the calorie content ... that is, why then is all this needed?
Here in the screenshot 2 description - highlighted in red and green 5bf148bee65e1008086744.png
By the way, everything is filled in there - ingredients, cooking time, author and much more - but nothing is displayed, then why fill it out?

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3 answer(s)
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Evgeny Yudin, 2018-11-18
@semki096

In Google, recipes show the rating of the recipe, that is, asterisks that awesomely raise ctr. Also in Google, recipes are displayed in a separate wizard. Yandex also has a separate sorcerer for recipes, and pages with this markup rank better in queries about recipes.

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Pavel Myshkin, 2018-11-18
@Pazys

Is this a specific example? For example, I use micro-markup of breadcrumbs - they become "friendly" in snippets.
5bf13dc19c147195176964.jpeg

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Dmitry Dart, 2018-11-18
@gobananas

description includes 2 descriptiona

Where exactly do you see 2 descriptions at once?
In general, micro-markup allows you to immediately display the address on the search page, because. far from the fact that it will be selected from the page or from the description meta tag.
The same with the price.

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