Why can't disable auto-escaping in django?

Question

Django

I have the following html template code:

<div id="basic-modal-content">
  <div class='header'><span>Название проекта</span></div>
  <p class="message">{% autoescape off %}{{ message }}{% endautoescape %}</p>
</div>

The message variable has its own html tags that are escaped despite {% autoescape off %}. What could be the reason?
The safe filter tried - too does not help.

Answer 1

It is possible that message is escaped before it even enters the template.