Why are there no phones in American landing pages as capture points?

Question

Marketing

I noticed that on most American landing pages there is no phone in the header as a grab point. All attention is focused on only one button or form. Is it really better to remove such a connection option for the client and direct it only to the capture form?

Answer 1

Because in America it is customary to sell a product , not sell shit.
That is why it is customary for the product to speak for itself.
The user doesn't need a phone to start using the product. In most cases, you need an email to get an authorization link and start working with the product. In the US, most of the population knows how to use the Internet, a computer and is able to enter a credit card number to pay for a product / service online.
There is a specificity in Russia - IT imbeciles who do not know how to use a computer, so they need to call and tell them which button to press and how to pay. The situation is similar in China, for these morons, in general, authorization is tied to a phone number almost everywhere.
There is one more thing, a phone call is extremely intrusive, in fact an encroachment on personal time and is often inappropriate. Personally, on some days I spend up to 60% of my time in meetings. I have no time to listen and call someone. But I can quickly view the email.
You don't need a capture form, you need to show the product and let the user use it. If you like the product, then you will pay for it. The rest is all fluff.

Answer 2

Ниша? Говорить о сферических лендингах без телефона в вакууме нет смысла.
Может там инфопродукты продают или другую хрень и на колл-центр просто нету денег у них.
Это в рунете любят понавешать 200 кнопок заказать звонок и еще с десяток показать при попытке уйти с сайта, а потом кукарекать что-то невнятное в трубку когда им звонишь.

Answer 3

There is no phone, because they want to work with the whole world, and if the phone means a language barrier. That's probably why.
It's easier to always keep a history of the visitor(s) using some kind of identifier (cookies, mail, etc.) than to answer the same questions to everyone in a row and who knows who.
(it is possible that this is saving on some costs in terms of publishing the phone on a site engaged in commercial activities under the law - I don’t know this anymore ...)
Now I am developing a “tree” of questions and answers-selectors for my project: question and 2 -3 answer options, by clicking on one of the answers - the next question. After 5-7 such cycles: the text of the narration with the essence that "this is exactly what you wanted and it suits you 10,000,000%" and the button "
Главная сложность здесь - в правильном составлении (и оформлении!) как самих вопросов и ответов, так и дерева их зависимостей, чтобы мозг у отвечающего был всегда заинтересован при проведении такого опроса и каждый последующий вопрос был интереснее предыдущего и всегда должно быть краткое повествование после ответа на предыдущий вопрос (т.е. давать понять человеку то, что он не впустую ответил...).
Фактически, это авто-продажник, а витрина - это весь лэндинг....
Я не знаю эффективность такого метода, но вот решил попробовать....
Кто пробовал уже подобные вещи - пишите...

Answer 4

Watch what you are selling.
If I sell a product, and I expect that the potential buyer will call in advance - where would it be without a phone.
If I'm selling a product that doesn't require a call to purchase, why do I need a phone?

Answer 5

If there is no phone, then it is not needed there =)
Why is it not needed - either the audience is adapted, it will be easy to find it elsewhere. Or you want to contact the visitor in other ways.
Or maybe A / B tests showed that in this option there are actually more conversions.
An interesting topic, if you conduct an A / B test, please unsubscribe about the results.