Who writes the selling headlines and text content for the site?

Question

Search Engine Optimization

Hello.

We need to make content for the new site (selling the headings "with us you can ...", "why are we ...", etc.).
As I understand it, the work goes in a pair of SEO-copywriter.

Who is doing this and how to properly set the task for a specialist?

Answer 1

Creative Advertiser Sold
Etc

Answer 2

There is no such connection in freelancing, everything is simple there:

1. Texts are written by a copywriter or site owner.
   
2. Then the SEO specialist places and optimizes them, trying not to screw up the idea of ​​the copywriter.
   

If you order in the studio, then probably a bunch can be if a copywriter sits next to you and a SEO specialist right there and try to make friends between the "concept" and the semantic core.
Well, or looking for a SEO specialist who knows how to write texts.

Answer 3

You can start with SEO. It will form the semantic core of the keys, then distribute them among future pages (if you have already made the site structure). Then, optionally, it will indicate in numbers how long this or that text should be and how many times this or that key should be entered there. And even more optional - special requirements such as direct entry or diluted, certainly in such a sentence of such and such a paragraph and all that. This will become the SEO-TK for the copywriter.
Different SEOs give out different TK, some are basic, and some are with options.
On your own, you will add wishes for the style of the texts. And all other wishes too.
The copywriter writes next. And you and the SEO worker break through the received texts in analytics services and twist them, if you want. Or post right away.
//According to rumors, text SEO has not been working very well in recent years, the main thing is to have "thematic content" - that is, something about the topic.

Answer 4

This is what a copywriter does.
SEO specialist makes only technical specifications. Then he already transfers the TK to the copywriter, and the copywriter writes all this.
True, I hasten to disappoint you: today selling headlines do not work. "Buy from us, buy now" is the last century.