Who knows the necessary resources and literature?

Question

Business Informatics

1. Where to start in terms of promotion for your travel company selling air tickets and tours in developing a site from the point of view of a travel agency sales.
2. How to informatize all resources? Is there a title for this topic and related literature? It will be necessary to create a system of bonus cards for customers virtually from scratch.
3. What recommendations can you give in general?
I would be very grateful for your help and ready to help.

Answer 1

advice in general - it is better to specialize in one thing: either marketing, or sales, or development, or promotion