Which specialist comes up with texts for the site?

Question

Marketing

The question is actually the following.
What kind of specialist should come up with fucking selling headlines for a site?
Previously, most often I came across the fact that the title is drawn by a designer based on the technical task.
But technical requirements are not always well-filled and headlines are taken stupidly from competing sites.
Copywriters, as a rule, do only writing in the SEO area of ​​the site, and the same trouble with the headings.
We are talking about descriptors that are placed in the call areas with forms.
Well, this is more about marketing developments in the form of landing pages, and not sites for SEO promotion.
It is not possible to assign this to the customer, since most of them are not even familiar with the word "descriptor".
And in addition to the question, how to measure the coolness of the title in the end?

Answer 1

the designer only draws the header style. the content of the header is not his concern.
texts are written by copywriters/marketers.

Answer 2

I could be wrong, but most likely a selling SEO text is a utopia. The text should depend on the methods of attracting traffic. If this is an organic issue, then you need SEO text with keywords, headings, microdata, and more. If the main source of traffic is advertising, then absolutely do not care what percentage of uniqueness, nausea and other things your text has. Its only job is to convert! This is where the skills of selling copywriting are needed.

Answer 3

The content for the site is written by a copywriter, who coordinates the texts with an SEO specialist who must select relevant search phrases for this page.

Answer 4

Specialists of different profiles can be responsible for the invention of headings:

• copywriter;
  
• SEO specialist;
  
• marketer;
  
• TK-maker.
  

The TK-maker develops a task for an article for a copywriter. He not only comes up with the title, but also develops the structure of the text. The copywriter only needs to fill each section and subsection with quality text.

Often the invention of the headline is at the mercy of the copywriter. If a high-level specialist works, then he will come up with a high-quality headline even without a technical task maker.
In any case, you most often cannot do without an SEO specialist. Especially when it comes to writing an article on a keyword, a set of keywords from the semantic core. After all, the main key should appear in the title of the article, as well as in the title and description meta tags.

If we are talking specifically about the descriptors that are placed in the areas for the call with forms, then the marketer should be involved in the development of the call.

In general, a marketer is responsible for sales and conversions , so it is he who should deal with forms that should sell something or get customer contacts.