Which path to promote social. networks?

Question

Computer networks

There is a project of my friend, which starts in 2 months (although who cares ;)). It is not my scale, but it was extremely interesting to sit and think about how to start. We came to the conclusion that a promoted page of a specific person on Vkontakte is required.
From my experience : I like having a page with 11k followers and 5k friends. These are real people who have been signing themselves for several years, like fans. Sometimes, but very rarely, I get bonuses for this in the form of phrases in my direction: I doubted, but I looked at your page and my doubts disappeared. You have so many people there. (in different formations)
...well, it's probably nice 2-3 times a year when I post some photo to get 100-200 likes in a few seconds;)
Based on experience, some knowledge and discussions, several options / ways arose:
1. Buy a ready-made account or hire those who sell to promote a specific account (there is time)
2. Hire a "promoter" of the page who will make a lot of money for a lot of money the same as in paragraph 1, but more "consciously"
3. Shift money to advertising and raise the page
It is interesting to hear the reasoning, thoughts, experience and links (to some interesting projects on this topic / trusted sellers / promoters, etc. )
PS: I deliberately omit information about the project. It’s only worth knowing that at the initial stage, the creator’s page can play a positive role at the start.
First question this year. I take this opportunity to congratulate everyone on the coming New Year and Christmas, good luck to everyone this year and new achievements.

Answer 1

Hire an SMM specialist for the first time (after immediately discussing the terms of work with him) in the future, when developing your resource, take over its functionality.

Answer 2

1. Create groups in all social networks. networks and put social. buttons on the project site.
2. Promote for money - only the SITE of the project makes sense.
3. If the project is really interesting, word of mouth will work and people themselves will exchange information about this new project.
4. Create a centralized news system for publishing about your project.
aori.ru
startupli.st
apptools.ru
ispreadnews.com/ru
prgage.com