Which IT profession needs creativity the most?

Question

Career in IT

In what specialization is the ability to come up with something new, generate ideas most in demand?

Answer 1

Startups

Answer 2

Sometimes it seems to me that the so-called. "creativity" is the last refuge of incompetent workers who want to relieve themselves of responsibility for a clear process.
Sorry if off topic. Just tired, to say the least, all this "creativity" and "creative personalities"

Answer 3

Enikey worker in a small poor office or state-owned enterprise with a cut budget.