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Where to get text material when creating a design?
Hello, I'm a novice designer and this question arose. Let's imagine that I'm doing a design for a company that creates ships and actually where to get the text content for the site, because I'm a complete 0 in ships and I won't be able to fully reveal the advantages of the company or describe the creation process ship?
Is it the responsibility of the designer to write textual content or just put "Lorem ipsum" as a stub, or maybe the customers give him text material before the designer starts working?
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A designer (and not just a "photoshopper"), if he makes a website, is obliged in the final to provide a layout of the site, which includes all the final materials (photos, texts, etc.) that will be on the live site in the browser. The times of "Lorem ipsum", "text text text" and one placeholder image for the entire layout are long gone and now it is logical and correct to use the actual material in the layout.
Where to take? It's simple: the client. At the stage of discussing the order, request all the necessary materials. What exactly? Depends on the designer's intent. Even in the course of work, requesting materials from the client is normal. It's good when there is an old site, for example, or other promotional materials from where you can get information. If suddenly the client has nothing to send, then this is worse, but also not fatal - you can take materials on the topic on the Internet, from sites of similar subjects. The copied has an owner and it is better to make sure that the client understands (so that the conscience is clear, so to speak). Yandex-abstracts is also an option (link in one of the answers), I used it several times in my work.
Photo materials can be searched in various photo banks (there are both paid and free ones). Paid ones can be redeemed after approval. By the way, sometimes it's a great idea to take and photograph yourself, if possible.
So everything is in the hands of the designer. A block is made with the advantages of a shipbuilding company - ask the client to describe the advantages. After receiving the description, make the design. We decided to use a certain number of columns or some kind of design technique where a strictly defined number of points is important - discuss with the client so that the final number of merits is the right amount. This is also normal practice.
There was an idea for a cool headline - do it. If you don't like the wording, rewrite it beautifully. A lot of original text - shorten it. Not enough - ask to supplement or supplement yourself if you can. Asking questions and suggesting ideas is also a normal practice for a designer.
Yes, it happens that the client does not want to help the designer in any way, but if he is adequate, focused on the result and trusts the specialist designer, then there will be no difficulties. At least that's what happens in my experience.
As one art director once said:
Here the phrase about "you are a designer or a copywriter" sounded. The designer does not have to write articles and all the texts for the site, but the texts are part of the designer's work too.
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