Where do direct calls come from and how to find out?

Question

Analytics

Hello! I have statistics in metrics. I need to find out where exactly the direct transitions come from. Can anyone suggest how to find out. Thank you!

Answer 1

If you mean direct clicks, then these are those who entered the site address into the browser address bar (not to be confused with the search bar). They just know the address of your site. Remembered or copied from a business card, or copied about where.
If you are interested in how they found out about you, read the help about
attribution models. In the metric, they, of course, are implemented in a simpler way.

Answer 2

Direct visits can also be from emails, if the link in the letter is not specially marked with a utm tag, or forwarded to the messenger.
I had a case when a hosting client in analytics had almost 80% direct visits, it took a long time to figure it out and found out that after registration, the user received an email with a link to his personal account, which gave such a number of direct transitions.
If direct visits are within 10%, then it may not make sense to find out.
If more, and in percentages and pieces, then yes, of course it is better to understand.