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Where can I find up-to-date information about the promotion of an online store?
Hello. I understand that information needs to be searched on the Internet, nevertheless, I ask you to recommend any publications, blogs, etc., where I can get up-to-date, high-quality information about the promotion of an online store, everything is interesting. There is a sea of information, and it is difficult to find one that will be really useful. Thanks in advance.
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A good book was on gogetlinks.ru, called Effective SEO.
You can also watch three Talmuds on sbup.com
I would also not mind seeing something about SEO
. As far as I know, there are no 100% instructions, maybe only wishes, and now search engines take into account semantics, h1 tags and so on, so that there would be header, footer tags, and stuff like that, but if you want to promote the store, then there is one option - this is advertising, because as I understand it, these are just goods and not some useful articles that can be unique and only be on your site, look at the loftblog YouTube channel, they have a couple of videos about SEO there and there will be more.
unfortunately, the information becomes outdated faster than books on the topic are written ...
Ingate sometimes publishes all sorts of books, for example - https://yadi.sk/i/gUseJgI4jbTyM
in general, the promotion of an online store looks like this:
1. determine the target and collect the core with those queries/words that the target can use.
I think in your case it is to buy, order, cheap, etc.
2. under the core, change the structure of the store.
For example, now you can have 1 section, for example "bicycles". And people are looking for mountain, road, stealth, track, etc. - you need to make pages in the structure for all such groups.
Ideally, the coverage of your structure should be as large as possible.
(here is a typical example - video.wikimart.ru/tv(popular in the category))
3. Optimize pages - texts, tags, product names.
4. Generate small descriptions with occurrences for LF.
5. Be sure to work out behavioral (snippets and usability) and commercial ranking factors.
6. Geolocation is critical - webmaster, yak, yandex addresses.
well, do not forget about the quality of service - the time of "stupid" seo is over. now it's time for "marketing" seo, which means working not with quantity, but with quality.
well, the optimization of the online store will be faster and cheaper by professionals.
if you need an optimizer - link
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