SEO services in the west?

Question

Google

I'm making a small portal. Started learning SEO. Great flow of information. A huge number of domestic services that promise unprecedented results with two mouse clicks.
The question immediately arose: What services do Western SEO masters (USA/Europe) use?
Has anyone had experience with foreign services?
Thanks in advance for your replies.

Answer 1

unprecedented results with two mouse clicks

Only those who do not understand what SEO is are being led to this. Especially today, when most auto-methods not only do not work, but harm. And unlike our market, specialists are hired abroad, but they do not buy such things. Hence the difficulty in finding those abroad.

Answer 2

in the west SEO is two steps ahead
see https://moz.com/
and 2-3 forums on the case