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Where are meta tag variables located in Bitrix?
There is a title:
{=this.Name} buy in #REGION:PR#
You need to add "at a cool price" at the end, so that it becomes like this:
{=this.Name} buy in #REGION:PR# #COOLPRICE#
Where to find it in Bitrix a list of all available variables (or whatever they call it?) to add a new one to them?
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Nowhere. This is not in the box. Apparently, #REGION:PR# was finished by hand and changed somewhere in the site code.
Look for this place and add processing there and #COOLPRICE#
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