Where and how to train an employee on SEO?

Question

Search Engine Optimization

I want to train an employee in SEO, so that he can deal with the company's websites.
Advise where to train him and is the game worth the candle at all?

Answer 1

I myself started more than 5 years ago, then the conditions were a little different, today from my experience I can advise you the following:
It is good if your candidate for training has a higher education in engineering or even better in engineering and economics. It is difficult for a person with a humanitarian mindset to understand search engine algorithms, etc. It is much easier for a techie to get the hang of it, by the way, there is a huge plus when preparing technical specifications for developers, when an SEO specialist can immediately offer options for solving a particular problem.
At the same time, knowledge of marketing techniques will set the right vector to combine advertising with technology. This will come in handy when developing link building strategies, as well as website development.
I consider knowledge of English to be an important advantage, at least at the level of reading / understanding information in the specialty - the texts of many reports and studies are reluctantly translated into Russian, and abroad, competition and technology are at least a step ahead.
To begin with, it will be useful to study the recommendations and background information from Google and Yandex:
After assimilation of this information, a general idea of ​​​​the criteria for the quality of the site will already be formed. Next, it is worth studying in-depth methods of internal optimization (taking into account the site platform used), and it is also necessary to develop analytical skills - analyze competitors, build hypotheses, etc. Today, there are enough good tools for analyzing competitors.
It will be useful to participate in discussions both on thematic forums and on official ones. From the official ones I recommend - the Google community , meetings for webmasters are held regularly to discuss pressing issues. Yes, and in terms of feedback, you can turn to employees with questions, which cannot but rejoice - Andrey Lipattsev willingly explains to everyone the ideology of Google.
Of the thematic forums, I prefer the Maultalk forum - I started with it) I
do not recommend using black and gray methods without sufficient experience - it is fraught with sanctions, but following this information is also very useful in order to draw conclusions and know methods for solving popular problems.
And, perhaps, the main thing is that in order to achieve good results, it is necessary to motivate the employee well, ideally, if for him it will be something more than routine work. In this area, you need to constantly keep your finger on the pulse, as algorithms are improving and competition is growing every year.
ps A lot of things can be written more, but I do not want to overload you with information.

Answer 2

No, it’s not worth it, a SEO is an analyst with years of experience behind him. You will give him knowledge, but there 90% is the practice of observations, experience - you can’t get it quickly. In addition, in SEO (if you are still talking about it) on blog forums, everyone says and writes different things, a person must decide for himself what to believe and what not. How to decide? Only through the prism of my experience.

Answer 3

With practice, you can save 2-3 months on preparing an SEO specialist - send it to an SEO course at a Specialist. The bases will be typed immediately, and practice will consolidate. As they correctly wrote, he will not become a ready-made specialist, but he will save time on reading outdated books.

Answer 4

Today, website promotion is more than SEO, you need comprehensive knowledge in Internet marketing.
Of the educational projects, I would note Netology , a really accessible and interesting format. There are courses not only in SEO, but also in related areas of SMM, copywriting, advertising, etc.

Answer 5

Yes, I have that opinion too.
but still, where to train them? vision, technology, etc. that could offer a marketing plan for the development of projects.