What website promotion services are currently relevant and what is the pricing?

Question

contextual advertising

Hello!
A bit of introductory information, so that it would be clear where the question comes from and what I'm trying to find out :)
We are a small regional production studio, basically we have all techies and designers. We are engaged in the creation of more or less complex sites, as well as doing high-quality design and all that. Recently, clients are increasingly asking for a promotion service, but no one is engaged in this area with us and therefore we want to give it to freelance.
But before I do that, I try to immerse myself in this environment in order to more or less have an idea of ​​\u200b\u200bwhat will need to be faced. I myself am more of a techie by profession and have never dealt with promotion. You need to understand the range of services and their approximate pricing. At the moment, I already know that they are very difficult to evaluate, because. depend on a large number of factors, but still, I’m interested in approximate amounts and terms for average business card sites, portals and IM in the region :)
I’m trying to find answers to questions in order to compile an approximate list of services and to compile a price list with prices like "FROM" and "To" / month
I apologize for a lot of text, at the moment the questions are interesting:
- What services are currently relevant and what should we offer the client first of all?
- What are the approximate prices (I understand, I understand, but at least a rough fork for the region :)?
- What does the process of cooperation with an SEO specialist look like?
- What are the risks in cooperation?
- What kind of reports to expect from a conscientious freelancer?
- It is known about "yandex", "google", "2gis", social networks. networks. Which of the popular sites have I missed?
Thank you for your attention! :)

Answer 1

1. Everything is up to date, technical support, context, social networks, SEO, sometimes advertising on some sites. But for this, companies, as a rule, are rarely approached.
2. Depends on the quality of your services and competition. You, as a "start-up studio, must have fierce competition. SEO - from 5000 r; context either work on a percentage of the budget in the Yandex and Google systems, or from 3000 rubles for creating and maintaining advertising; social networks - if just maintaining groups - also somewhere around 3000 r starting price.
3. Negotiations about what needs to be changed on the site, what the specialist will do, all this is prescribed in the contract. Results. For example, 70% in the top after 4 months. Basically, everyone works for the first 1-3 months for a fix, then a percentage of the words brought to the top. Seoshnik sends texts to the customer all the time, may require corrections of something on the site, or offer to do it through the efforts of the company, waits for approval, provides reports at the end of the month, tells plans further. Everything is as usual. Just reports on positions at the end of the month - you won't get off.
4. When cooperating in what? In SEO, in advertising? Well, if you get involved in this, you will see everything in a year. Not withdrawing to the top within the promised time frame - on your part, which means loss of remuneration; Loss of a client due to the fact that he did not like something; Constant unpaid bills, debts. With that in the system you could already spend. The SEO specialist’s forecast is incorrect (for example, he predicted x rubles for the purchase of texts/links, but spent more), and so on. It is necessary to work on an advance payment, ideally 100%. But if your competitors work for food and in a different way, then it will take you a very long time to learn how to convince your customers to pay you 100%.
5. Damn, so you are talking about cooperation with a freelance SEO specialist, and not SEO with a client!
Report on positions, report on purchases (links to something else), report on texts, report on what he did and what he will do.
6. None. Social networks, Adwords, Direct, SEO, and metrics and analytics analytics systems without which you can’t build reports.

Answer 2

Report on positions, report on purchases (links to something else), report on texts, report on what he did and what he will do.

I would advise SEO to keep a close eye on traffic from search engines and conversions to leads. There was a case when they took an SEO contractor, inexpensively, 15 thousand per month. The reports were beautiful, many pages in the top 1.
A few months later, the boss wondered why SEO did not bring more orders. I started picking his reports, and in the end it turned out that 90% of these top 1-3 promoted queries are half with a frequency of 0. That is. the work is done "excellent", and the result is close to 0, the business owner is perplexed.
Without lyrics:It is better to hire a specialist with experience in promotion in various directions, who will monitor the work of contractors and plan promotion for each specific client. In Internet marketing (promotion) there are many nuances of how to fool an uncomprehending customer. In order to cover everything, you need experience in the field and a good store of knowledge.
When it comes to cost, most advertising agencies work by KPI. Also, usually the cost varies greatly depending on the subject of the business, the complexity of the task, etc. It is better to set a price tag on the site from 10 thousand, with the condition that the exact cost will be discussed when agreeing on the promotion and depends on the competitiveness of the business topic. Leave yourself an escape route, so to speak.
Captaincy.For each business, different promotion channels can be paramount, for example, a customer comes with a desire to launch contextual advertising, but he has no horse in seo. And most often, a 0 site needs a set of services to cover different audiences and the entire sales funnel, and not just one price list. That is why the approach with the price list, although it seems obvious to me, is not the most correct. If I were you, I would make an offer - "Complex turnkey promotion. We will analyze your business and together with you we will select exactly those services that will bring new customers." And a beautiful picture with a sales funnel and inscriptions E-mail marketing, SEO, contextual advertising, targeted advertising, vk, mytarget, etc." :)

Answer 3

The relevance of the service "Actual service in seo" the site is in the top" was and will be.
Prices "You need to ask for more, they will always offer you less"
Cooperation process "Looks like a process of cooperation, nothing extraordinary"
Risks "Like everywhere else, if you are a car enthusiast, you will understand either you - or you"
Reports "The growth of the site's performance, in particular by position"
Sites "What kind of sites do you mean? 2gis is not at all clear why they attributed it, if you meant platforms for promotion, then you can distribute it like this, google-70%, yandex-30% of efforts, Google has a higher priority due to its evil beast "Algorithms".