How to learn contextual advertising on Google?

Question

contextual advertising

Hello,
the question arose - how to learn contextual advertising on Google? Will AdWords help be enough for this, or is it still necessary to buy full-fledged courses?

Answer 1

Adwords help is directed against your wallet, you need to understand this

Answer 2

There are free webinars from eLama ( https://www.youtube.com/channel/UCWFX2t6rtMyHvzB9e... , slightly watery, but they give basic knowledge. You need to read the adwords help so as not to be banned due to violation of some rules.

Answer 3

Hey! Adwords help is actually a really cool thing, and there is an option to use an assistant that will show you where to click right in the interface. + if you read the help and start taking exams (even if the attempts are unsuccessful from the very beginning), you will immediately get a big picture of how Adwords works and each individual type of campaign.
The most rewarding thing about learning is simply the practice of attunement with an experienced mentor. Take a topic (any service or product), choose the type of campaign, start setting it up step by step, before that, seriously think about what kind of audience you need. Courses are expensive and not always effective, it is better to study individually and with a practitioner in contextual advertising. If you have specific questions, you can write to me)

Answer 4

Try to take some courses, for example, from (ConvertMaster or EMPO) They have accessible and understandable information on AdWordsu, and I think it’s the best for you as a beginner. Help is also a good thing, but many beginners are unlikely to understand what is meant by help. When you know the basics, then you can basically use the help. And the courses that I described to you are available on the Internet and you don’t need to buy anything. In addition to the courses, you can buy a book www.ozon.ru/context/detail/id/28349835(in electronic form), I just studied from it, but it was paper. In this book, all the main aspects are told in an accessible language. How to work with keywords, how to properly upload an advertising campaign, etc. In general, the most basic things. The advertising campaign is told about the analyzes. If you want to learn contextual advertising, then create your own small project that you can promote (purely because of practice), and then you will find like-minded people and do something worthwhile. + it is desirable to find a mentor, so that from the outside he sees your mistakes and guides you.