What to mark with micromarking?

Question

Search Engine Optimization

Now I'm studying Schema.org and everything seems to be clear. You can tit many data on the pages of the site. But a reasonable question arises: what data to mark? It's clear that you need to tag the name of the campaign and products. But how deep should the markup be? Is it really necessary to mark every small element?

Answer 1

all angles
advice: don't think you're so smart / a pioneer - look at how competitors
do it for those who don't climb out of the top of the search results

Answer 2

Take information from the original source to understand "what, why and for him."
For Yandex: https://yandex.ru/support/webmaster/schema-org/wha...
Check: https://yandex.ru/support/webmaster/yandex-indexin...
For google: https:// developers.google.com/search/docs/guides/i...
Check: https://search.google.com/structured-data/testing-...
The main types of microdata used on the site:

1. bread crumbs
   
2. product page
   
3. article page (Blog, news)
   
4. contact page (or just contacts in the footer / header of the site)
   

Answer 3

what you need for seo
on non-seo elements can be scored

Answer 4

It’s not worth marking everything with micromarking, but the main elements can (and should!)
What and how to implement can be found here .
The first thing you pay attention to is micro-markup, which changes to a snippet (users will notice and appreciate it). Then pay attention to what microdata is supported by Google, and which Yandex. Well, the main thing is to understand that the microdata itself does not affect the ranking, but usually directly affect the increase in CTR, clicks and impressions.